Friday, May 29, 2020
3 More Things to Learn from Google About Recruiting Budgets
3 More Things to Learn from Google About Recruiting Budgets Running a business is difficult, especially for startups. Depending on the type of business you run, it could take years to become profitable. Restaurants, for example, have to be open for an average of 4-5 years before they turn a profit. For them, budget is king. Even for businesses that have been around a while, budget is always everyoneâs top priority. When you have salaries to pay, supplies to buy and bills to consider, where does recruitment fit in? According to Google, recruitment fits in first. They have been dominating the tech market for years, and a big reason for that is their recruiting strategy. When it comes to budgeting for recruitment, they offer some great lessons: 1. Invest in the best In business, the less you have to spend, the more you can make; itâs the one thing almost everybody knows. However, that doesnât mean you should avoid spending on principle. Some things, including recruitment, earn more profits when you spend more. Many companies have begun to take notice of recruitment; In 2011, only 4% of budgets were allocated to recruiting on average. By 2014, it had tripled to 12%. Googleâs former Vice President of People Operations, Laszlo Bock said in an interview that Google spends 2x what the average company does on recruiting. They quickly picked up on what many companies are still learningâ"if you want to make more money over the course of time, you have to spend more on talent in the beginning stages of building a company. Hiring the highest quality candidates from the start is one of Googleâs biggest keys to success. 2. Incorporate employer branding into the budget When you think âGoogle,â you probably have a pretty good idea of what their brand is and what kind of people work there. That doesnât just happen on its own; Working on employer brand is an ongoing effort that will have an impact on your recruiting budget. That is, itâs going to cost you. However, as Google has shown through their innovative strategies and domination of the market, employer branding has had an impact on their profits. And moreover, branding actually matters to candidates. About 11% of job seekers said they would decline a job offer from an employer with a bad reputationâ"even if they were unemployed. While 11% seems like a small number, keep that figure in mind when recruiting in a competitive landscape or trying to source in-demand skills. Failing to invest in employer brand means you could be missing out on talented candidates who actually need work. Donât have a Google-sized budget? Focus on your current employees. Call them out on Instagram, tag them on Facebook, feature them on your blog when theyâve completed a large project. These are easy things companies of any size can do to show their talent pool what itâs like to work there! 3. Be extremely thorough Googleâs recruitment strategy is intense and rigorous. Their average time-to-hire is as long as 6 weeks, and no wonder; candidates go through 8 stages of vetting before they receive a job offer. Google receives over 1 million resumes per year, so this vetting is as necessary as it is helpful. By the end of the recruitment process, Google only offers jobs to 0.01%-0.04% of the candidates. Being this extreme in your recruiting process is going to cost you a little extra up front. You may not need 8 different stages, but being thorough will definitely pay off in your retention numbers and when it comes time to continue hiring. According to the U.S. Department of Labor, the cost of a bad hire is as much as 30% of the employeeâs first-year earnings. Investing so much of their budget into finding and securing the right hires positively affects Google at multiple levels. Theyâve paved the way for companies large and small, to realize that quality-of-hire is more important than cost-per-hire. Use their recruiting tenets as guiding principles as you build your plan for this year and the next. After all, you may not be Google yet, but if you put talent first, you can be! About the author: Sara Pollock is the head of the Marketing Department at ClearCompany. She is responsible for driving revenue by increasing demand for ClearCompanys Talent Management Software.
Monday, May 25, 2020
Join The Club and Learn From Some Very Wise Women
Join The Club and Learn From Some Very Wise Women Just a quick update for you today to let you know that the price for the Get Ahead Club is going up on April 1st (and no this isnt a April Fools day joke:) There are now so many expert interviews and ebooks in the club with new content being added every week that the price needs to reflect all that good stuff! So this is the last opportunity to become an inaugural member for $10/month. Yes! I know you dont want to miss this! Here is the link to join us right now. Instead of me telling you all about the club, I thought it would be better for you to get it straight from a current member. That is why I was so happy when current Get Ahead Club member, Sara Wells, offered to write a guest post this week about her experiences in the club. You can read her post here. My favorite quote from her guest post is this: Managers and mentors have helped me along the way and given me a boost that they werenât obligated to give. Lessons learned from wise women tend to stick, and I think thatâs what makes the âGet Ahead Clubâ work. Sara Wells Upcoming Interviews Our upcoming interviews are going to ROCK! I have been hearing that members are already super excited for these upcoming interviews! Check out who is joining us next month!! Monday, April 8th, Lessons From the Frugalista: How to Take Charge Of Your Career Without Breaking The Bank with Anna Runyan and author of The Frugalista Files, Natalie McNeal. Monday, April 23rd, Who Says Its a Mans World How to Navigate the Rocky Path From Cubicle to Executive with Anna Runyan and author of The Girls Guide to Corporate Domination, Emily Bennington I really hope I get to help you reach your dreams and goals this month! Honestly, can you afford NOT to invest in yourself to make this your best year ever? I promise you that you will not be disappointed if you step up and invest in yourself and your future success today. Click here to join us before the price increases on April 1st at 11pm PST. Here is what current members are saying about the club: I am really enjoying the Get Ahead Club. The interviews are great! They are so informative and motivational. I am so glad that I decided to kick start my career in 2013 and join the club. I am really looking forward to the interview tomorrow. Thanks for organizing the Get Ahead Club. It is exactly what I need to help me find the right job and career for me. Thank you so much for starting the Get Ahead Club. You are providing a service that was really hard to find previously. I am looking forward to continuing to build relationships with the other classy career girls that I meet through the club. Click here to join us before the price increases on April 1st at 11pm PST.
Friday, May 22, 2020
Follow Ted Demopoulos Tracks to an Effective Internet Presence - Personal Branding Blog - Stand Out In Your Career
Follow Ted Demopoulos Tracks to an Effective Internet Presence - Personal Branding Blog - Stand Out In Your Career When Ted Demopoulos came to me telling me he wrote a new eBook entitled Effective Internet Presence I was on vacation. That didnt stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert. Ive spoken about Google a lot on this blog and youll see it show up many more times because Google is a people search engine. The term Googling is in our culture now and hiring managers, head hunters, professors, students and just about everyone else is leveraging Googles engine to perform background checks on their peers, family, etc. Teds new book exposes a lot of what is known, but with great evidence to back it up and bring it to life. The book isnt written like a text book, but rather a humorous and conversational piece that is easily digestible. The quote below is one of the most important points and what Ive been preaching as well the past few months. Think of your blog as a filter, where the people that are interested in your brand will subscribe and those that dont will go somewhere else. The power is in the ones that take genuine interest in you. Your personal brand will help attract the right people, organizations opportunities, AND repel those that are inappropriate for you. After reading I had a quick debate with Ted over the use of religion and politics with personal branding. My thoughts are that it may be beneficial to put those opinions out there, as you may attract more readership through being controversial and that it may stir some heating debate, which may add to the conversation. What are your thoughts??? Anyways, I would like to thank Ted personally for giving me a sneak peak of his new eBook and if you want to learn more about Ted, his blog is a great resource. ______________ Ted Demopoulos has over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted helped start a successful information security company, was the CTO at a textbook failure of a software startup, and has advised several other startups. He is a frequent speaker at conferences, conventions, and other business events, author of What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and coauthor of Blogging for Business with Shel Holtz. Note: Ted is also sponsoring Personal Branding Magazine Issue 3
Monday, May 18, 2020
How Would You Describe Yourself 3 Example Answers
How Would You Describe Yourself 3 Example Answers How to Describe Yourself: Examples for Interviews and Networking Interview Questions and Answers / https://www.edenscott.com/blog A lot of interviewers will ask you to describe yourself as one of the first questions in your interview. Im going to walk you through the best ways to answer with examples, and the common mistakes to avoid.Then well also look at how to describe yourself in a more casual setting, like a networking event or meetup.Lets get startedHow to Answer the Interview Question: Describe Yourself1. Know your audience (through research)The first step in how to describe yourself is to know your audience! You dont want to describe yourself as a quiet person who prefers working alone if youre interviewing at a highly-social company that emphasizes teamwork. At least not if you want to get hired!Now, you dont need to lie and say youre the most out-going, energetic person in the world, but youd want to show a bit of both sides, so they at least know you can handle some basic teamwork.So prepare for your job interview by researching the company and figuring out what type o f work environment they seem to have.If you dont know how to research a company, this article will help you. Id recommend checking out their website, their Facebook page, YouTube, and maybe other social media like LinkedIn.This will give you a sense of their overall company culture, which will help you do a better job of describing yourself in a way thatll be attractive to THEM.2. Describe traits that fit their job and teamWhen you describe yourself in the interview, you want to be honest and true to yourself. Theres no need to lie. However, you do want to think about which traits theyll find most exciting or impressive.The key is to think about what theyll view as most relevant.If the job requires a lot of multi-tasking (youll know from the job description most likely), youll want to describe yourself as someone who works well with a high number of tasks going on.If the job seems to be very fast-paced, you could talk about someone who is highly-organized, works well under pressure, and has succeeded in fast-paced environments in the past. (FYI, heres an entire article on answering, what type of work environment do you prefer)This is how to describe yourself while being honest but also making sure your interview answer will get them excited to hire you.I personally do NOT work well under pressure. But Ive still said it in interviews because I knew they wanted to hear it.And the job didnt end up being very high pressure anyway.If youre concerned that the job isnt the right fit, dont take the job. But your only goal in the interview should be to get invited back for the next round, or get a job offer. And this is how to do that.3. Always pick positive traitsYou never want to describe yourself as shy, unconfident, stressed, anxious, etc. When the interviewer asks you to describe yourself, you should always be naming positive traits and things that make you attractive to the employer.This should be obvious, but I want to make sure you know to never mention negativ es when answering this interview question.4. Back up your claims with an exampleThe fourth and final step when answering, how would you describe yourself? is to give an example of how that trait has helped you in a real situation.Well look at many examples of how to describe yourself in the next section, but heres the basic idea for nowImagine you say that you would describe yourself as someone who solves problems and loves thinking outside the box and taking initiative. You might conclude your answer by saying, For example, in my last job, there was a software failure and more than 40% of our clients were reporting outages. I took the initiative to look at the software error logs and spotted the issue before my Manager had a chance to look. As soon as my Manager became available, I told him I had already found a solution. This saved our clients money and saved my Manager time.Its one thing to say, I take initiative or something like that, but its MUCH more powerful to give a real e xample of how you took initiative to help your past employer save money or make money.Now lets look at some more examplesHow to Describe Yourself: Examples for InterviewsNow that you know the four key steps to use when describing yourself in a job interview, lets look at some sample answers.Remember, research is the first step so imagine they ask, how would you describe yourself? and because you did your research you know that the job requires a lot of teamwork and collaboration. Its not a job where you sit quietly and work by yourself all day.So in your answer, youd want to say youre collaborative, you enjoy working as part of a team, etc., and then give them an example of this.Hopefully that last piece sounds familiar it was step #4 above. Thats how you stand out when answering describe yourself in your interview.Heres what your full answer would sound like nowHow to describe yourself Example answer #1:I would describe myself as someone who is highly-motivated, and I particularl y enjoy working as a part of a team. In my last job, I was part of a group of 12 people and we communicated multiple times per day to work as a unit, and I also interacted frequently with other groups like Sales, Customer Service and more. I enjoy a fast-paced, team-oriented environment like this.How to describe yourself Example answer #2:Id describe myself as being very resourceful and ambitious at the same time. I find solutions, get creative and solve problems without needing the help of coworkers or managers. I know when to ask for help and I dont stay quiet if I do need assistance. But when it is possible to handle something without occupying the time of others, I do it and I consider myself very good at it. Its one of the things my last boss would say they liked most about me if you asked them to describe my style of work.One Similar Interview Question You Might Hear:Theres another similar interview question you should be ready for: If you only had one word to describe yourse lf, what would it be?You might hear this too, so here are a couple of good one-word answers for you to use:AmbitiousEnergeticDiligentResourcefulCooperativeChoose whichever suits you best, and just remember that you can repeat this in every interview.Whatever you pick, prepare an example and a reason for why you chose it. Dont just say one word and then stop talking. This is a question where theyll want you to explain your answer.Heres a word-for-word example of how to describe yourself if they ask for one specific trait or wordHow to describe yourself Example answer #3:The word Id use to describe myself is ambitious. One of the reasons Im looking for tech jobsright now is that I want to work on large, important projects and challenge myself. I like to seek out learning opportunities and Im not afraid to fail and struggle as a part of learning. I feel the tech industry is the best place to do this right now, and I did some reading on your founder and thought the work culture here so unded like a great fit for my style.Its always great if you can end your answer by explaining why you applied for the position and showing them you did your research. Sure, its more than they asked, but itll impress them.So keep this in mind in your next interview.Mistakes to Avoid When Answering, How Would You Describe Yourself?The first mistake to avoid is: Dont ramble on or be too long-winded in your answer.Try to keep your answer to around 60-90 seconds. If they ask for one single word to describe yourself, you may want to keep it even shorter than that.And stay focused on telling a clear, concise story when you describe yourself. Dont get sidetracked or go off in many different directions with your story.Id recommend keeping this simple structure that we talked about above:How youd describe yourself and whyAn example of you using this to help a past employer or succeed in a past projectOtherwise, you might fall into a common trap that exists for this question, and also question s like tell me about yourself. The trap is: Theyre trying to see if you can tell a clear story without getting sidetracked and distracted.If you ramble on for too long, theyll take it as a sign you cant keep a clear train of thought and are difficult to communicate with. And that can cost you the job even if they like the actual word(s) you chose to describe yourself.If youre not sure whether your answer is getting too long, you can stop and ask for feedback!Just give your best shot at an answer, and then say, does that answer your question, or did you want more info?That way, youre not stopping before theyre satisfied, but youre not talking for an extra two minutes after youve answered their question, either.(Talking for too long after each answer will frustrate the interviewer FAST and is a common mistake that can cause people to fail interviews).Overall, if you follow the tips above you should pass this question easily and move on to the rest of the interview.FYI, you should also read this article on how to answer, tell me about yourself because its another popular question employers ask.How to Describe Yourself for Networking/EventsWeve covered how to answer describe yourself in job interviews, but what about networking events? Describing yourself in a non-interview environment is a bit different. To start, you should read this article on how to develop a great elevator pitch.Part of it is about job interviews, but it also includes scripts for networking and more.When youre describing yourself in a meetup or networking event, the steps we looked at to begin this article are still good steps to follow.You should try to research the people youre meeting, or at least think about your audience before answering. (Even if you just met them think about what type of background they have, what might interest them, etc.)Then when you describe yourself, talk about the pieces of your background that theyll be able to relate to, or that theyll find relevant.This is ho w to capture someones attention when first speaking with them. Then you might find some common ground or common interests, and youll both enjoy the conversation a lot more.If you follow the four basic steps at the beginning of this article, youll be able to describe yourself confidently to anyone you meet in a professional setting, whether its a job interview or not.Other recommended resources:How to answer tell me about yourselfHow to write the best elevator pitch for networking and interviewsHow to follow up by email after your interviewThe 16 top reasons you cant find a job
Friday, May 15, 2020
President-CEO-COO Manufacturing Turnarounds Executive Resume Branding - Executive Career Brandâ¢
President-CEO-COO Manufacturing Turnarounds Executive Resume Branding My client, Bruce Smythe, a pioneering leader in manufacturing revitalization and transformations, is actively seeking a c-level business leadership role with a new company. Because heâs not in a confidential search, he wanted me to use his real name here. We collaborated on developing his executive brand, resume, biography and profile. Bruce had already done some branding work and created a tagline that he wanted to continue using â" Innovating and Transforming Companies into Market Leaders. He had also updated his resume, but didnât think the document presented the value he offered well enough, and it didnât contain a true brand positioning statement. What stood out most about Bruce was his unwavering success, throughout his career, with companies in distress â" exacting operations-wide change fast, and leaving the organization healthy, with manufacturing operations improved by 5 to 10 times and employees with a secure future. To make his career successes and promise of value to potential employers immediately evident in his resume, I needed to bring forward to the first page his early career contributions â" things that would normally fall to the second page â" and back them up with his phenomenal metrics. As youâll see in his resume, with this strategy, the first page stands on its own, even if people assessing him never go to page two. Page one tells just enough to generate interest in him and compel people to want to learn more. It worked. When Bruce put his resume into circulation, he started getting attention and interviews within a few days. In working through the branding process, we uncovered the following: Top values â" Challenge, drive, ingenuity, making a difference, being the best Top brand attributes â" Fearless, confident, resourceful, passionate Top strengths â" Seeing the big picture, visioning, innovating, solving problems, creating value Bruce described what differentiates him from his competitors in the job market: There may be better CEOs in healthy companies, but there are very few that can outperform me in a turnaround or restructure that results in a strong market leader â" not just a company that is stripped through cost reduction and is âstill in businessâ . . . ALL of my companies have gone on to sustain success and become industry leaders. My differentiating qualities include knowledge of all business functions at a detailed level and how to optimize them. I have strong marketing and sales skills, and world-class expertise across all aspects of engineering, manufacturing, materials, quality, systems, and especially JIT/Demand Flow Technology/LEAN. For his resume, we created the following brand positioning statement to generate chemistry for his personal values, attributes, strengths and drivers: A fearless change agent fuel-injected with enthusiasm, I envision and execute game-changing turnarounds FAST, get returns NOW and bullet-proof companies against the economic tsunami forces driving todayâs highly volatile global marketplace. It is my responsibility to save companies, make them healthy, ignite strong leadership across all levels and enable good people to have a secure future. For his biography, I slightly adjusted the brand statement, and used it to lead the document. As is always the case, his bio allowed us to better showcase his softer skills and personality, and more deeply express what his brand is all about. Bruce can be reached at (865) 437 9968 or via email at BruceSmythe1@gmail.com. Related posts: 10 Steps to an Authentic, Magnetic Personal Brand: The Executive Personal Brand Worksheet How to Write An Irresistible C-level Executive Brand Resume in 10 Steps How to Write a C-level Executive Career Brand Biography 00 0
Monday, May 11, 2020
Following Your Dreams - Be Your Own Boss - CareerAlley
Following Your Dreams - Be Your Own Boss - CareerAlley We may receive compensation when you click on links to products from our partners. If youve been spending a lot of time in yourjob search and you are notgetting any results, maybe its time to think about other options. Instead of trying to find a new boss, maybe its time to be your own boss. Not everyone is cut out for the task, but theres only one way to find out. Many people (myself included) have thought about owning their own business and being their own boss. What usually holds back most people is the fear of loss of income (while you are building your new business), and the cost of funding a new business (whether it be purchasing a franchise or some other endeavor that requires an investment). If youve lost your job, then the first concern is already a reality (loss of income). Funding a new business can be difficult, but there are a number of options that may help with this too. First, you need to consider and explore your options: Consider the Following: Define your business (or a list of potential businesses) and do the research for start-up costs and support costs. Do something you are passionate about Once you narrow down your choices, come up with a plan of action (see below). Do you need an office or some other business location? Will you need financing? Do you have a safety net of saved cash (seeHOW TO QUIT YOUR JOB AND ACTUALLY START A BUSINESS)? Benefits of being Self Employed: You are your own boss You decide how many hours to put in (including starting and stopping time). Everything you build is yours The sky is the limit Challenges of Being Self Employed: You are your own boss (as in, you need to make all of the decisions) You decide how many hours to put in (they will be longer than you expect if you want to build a great business) Staying motivated (there will be many challenging moments to deal with) Attracting business. What You Will Need: Office space (and/or warehouse space), equipment, etc. Whatever you sell, you will need to create an online store that allows you to have a website shopping cart An accounting system, bank accounts, tax advice and a legal structure A Business Plan Like everything else in life, you must have a plan. This includes a budget (costs, revenues, cash flow, etc.), a game plan (what are you buying, starting, taking over, etc.), research (what is your market, who are your competitors, how long will it take you to build your business, what are the barriers to entry, etc.). You should have a business plan whether you require funding or not (would you drive across the country without a map?). Financial Support The good news is that there are a number of resources at the disposal of small business owners (and soon to be small business owners). If youve done a really good business plan, you have both, the best chance of success as well as the best chance to get support. Consider contacting theSmall Business Administration (SBA). We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ what where job title, keywords or company city, state or zip jobs by What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. Itâs about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search
Friday, May 8, 2020
Ideas For Writing Qualifications On A Resume
Ideas For Writing Qualifications On A ResumeThe ability to be original and to come up with new ideas for writing qualifications on a resume is often the key to having the type of job you desire. With each passing day, the number of qualified people who are unemployed continues to increase, while those already employed continue to go without a raise or promotion.It's a good idea to set out how you can improve your chances of landing a job before you start seeking the jobs that are available. It's tempting to just try to find the perfect candidate, and that can be helpful in the short term, but the truth is that most jobs aren't available to everyone. You should instead focus on eliminating the jobs that are open to candidates who haven't been thought of or who have a poor background.The majority of people who begin their job search with the goal of finding jobs can expect to fail. If you have the right qualifications for the job and you simply cannot get a foothold at a company becaus e of the high level of competition, there are two major things you can do to keep from giving up. First, you should start writing your own qualifications on a resume.The first step to writing your own qualifications on a resume is to develop a checklist. This can include the following: personal information, your current job and the companies that you are currently employed by, your education and the majors you took, the hobbies and interests that you have, the awards and recognition you've received, and your volunteer work. Don't forget to include any other notes that may be relevant to the job you're applying for.Once you've written your list of qualifications, it's time to compile them into a short bullet point list. However, the bullet points should only be a few sentences long. If you're using a resume template, you can create one or more of your own bullet points. When you've finished writing your bullet points, you should go back and edit them. You can use the free software av ailable online as a way to do this. Just type in your bullet points, press 'generate' and then compare the different versions to see what was most effective.Clear and concise are always important when it comes to writing the qualifications for a resume. In order to be noticed, the information you've included must be brief and to the point. Keep in mind that you're looking for a job so it's important to provide some proof of how your abilities match the requirements of the job.You can't write your own qualifications on a resume, but if you use these ideas for writing qualifications for a resume, you'll be able to highlight some of the strengths you possess. By showing that you can provide solutions to people's problems, you'll stand out from the rest of the applicants and you'll soon find yourself on the path to getting a great job.
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